Fishermans Bend Catalyst Site

Development Victoria

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Fishermans Bend is the largest urban renewal area in Australia. The Victorian State Government purchased the Holden Motors Site as a catalyst site to establish Australia’s leading design, engineering and technology district. To publicly launch the project and gain stakeholder buy-in, Unsigned Studio worked with government agencies to produce a video and still imagery.

The video articulated the diversity of uses, sustainable urban design principles and strategic importance of the project for greater Melbourne. We used in-house architectural designers to transform Development Victoria’s high-level masterplan strategy into a convincing architectural and landscape proposition with a strong precinct identity. This video is a benchmark for bringing 3d environments to life with energetic animation and strong motion graphic style.

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