Strategy

Our work is underpinned by strategic thinking. This involves understanding the client vision and proposing the right communication solution for the unique audience, timeline and budget. Following our best practice approach, we apply a clear project vision to the development of a suite of different mediums over the life of a project; responding to changing communication objectives and delivering efficiencies in process.

From our expertise and experience, we craft a communication framework that identifies objectives and the process and channels for deployment. Through research and analysis of the project and any existing communications, we glean insights, discern enhancements and provide a strategic framework for an integrated and effective communications strategy.

From this we produce the building blocks for what we need to communicate and how – the strategy. Story and technology stem from a strategic framework to ensure that the creative approach is fundamentally sound.

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