Story is critical in communicating complex ideas. Through storytelling we draw out the ‘why’ of a project and translate it into visual mediums that engage with diverse audience groups on a human level. Story guides the structuring of messages in videos, it informs the composition and content of message-led imagery, and it is built into the user experience in interactive applications.
Through a practice of ideation and concepting, we explore narratives, styles and techniques. Each possible approach is considered and tested against the strategy and the core objectives of the project. Through iteration, we craft a narrative approach that effectively communicates the ‘why’, the benefits and the alignment to the brand.